Tech Consciousness
I realised that I was spending more time being shaped by the tech I was using rather than creating anything of my own.
I’d rather not become a product of my For You page.
Off The Bench
In The Loop
Ideas, insights and field notes
The Soul of AI: Pre-Digital Cognition
Fundamentals Blog / SendTheLob The Soul of AI: Pre-Digital Cognition Post Date January 11, 2026 Earlier this week I was presented with the opportunity to play around with an INSTAX camera and honestly, it was a really heavy responsibility. You only get one chance to get the take right! If you mess up the take, that moment is lost forever. At least you can see if the photo comes out wrong fairly quickly. What about 20 years ago when you had to wait weeks in order to go and get them printed? Even worse.The gap between wanting something and having to wait for it trained patience. Not by choice, but by necessity. In my previous article, I wrote about AI as a mirror, reflecting back to us the exact intentions and awareness of the humans who created it. The creators' intentions and awareness weren't programmed by the AI itself. However, ours are increasingly becoming so.What then happens when our intentions, awareness and general cognition are shaped by digital thinking, by the systems we once created? Pre digital cognition was built on friction and patience. There was a clear gap between wanting and getting. This gap shaped how you thought and created....